Just as every social media guru has known for some time now, people will watch videos of cats doing pretty much anything. That’s why back in 2011 Toronto’s John St. opened the world’s first catvertising ad agency. Laugh you may but the truth is four years on this ahead-of-its-time concept is exceeding investors’ wildest ROI dreams.
John St.’s success has caught the eye of some of the biggest names in the industry with at least three multinational agencies set to launch catvertising studios in the coming months. All this makes complete sense and is just as John St. predicted four years ago, “Everything is moving towards cat videos. And the agencies that don’t know that? They’ll get left behind.”
Anyway, without further ado, here’s the original promotional video by John St. from back in 2011.