Toward the end of 2013 Ed was contracted by Hawke’s Bay-based communications agency Tracta. The Heartland Agency. to put together six defining people profiles for Massey University’s Engine website.

The task was to track down six high-flying Kiwis based in New Zealand and overseas, organise a 10-15 minute phone QnA with each, before writing up a set of 350w online articles.

The goal of these articles was to show how Massey graduates have used their qualifications to excel in their respective fields. They were asked about what they studied and their experience at Massey, before further questioning tapped into their career paths upon graduation, through to the present.

So, without further ado, here are their stories:

• Mike Bennetts  //  CEO, Z Energy
• Melanie Kirk  //  Senior Vice President, FremantleMedia (LA)
• JD Trask  //  Founder, Mindscape
• Caroline Squire  //  Director of Marketing, LEGO (NZ & AU)
• Paul Kenyon  //  Sheep Husbandry Expert, Massey University
• Mark Pennington  //  Industrial Designer, Formway